The new Brazilian sugar campaign began the first week of April.
More than 20 million tons of cane will be processed during this campaign, which will last around 240 days. This first estimate is in line with the record shredding realized by Brazilian sugar factories in 2017/18 and offers positive prospects within a context of market tension.
To mark the start of the campaign, Pierre Santoul, Director of Tereos Sugar & Energy Brazil, reaffirmed Tereos’ goal: "We must be the most competitive. Our long-term vision, the investments we carry out to improve agricultural practices, varietal selection and productivity gains, as well as the preparation of our teams are true competitive advantages".
At the heart of this campaign is the willingness to also mobilize all the employees around performance objectives. Thus, the beginning of the Brazilian campaign was an opportunity to bring together managers to reflect on the past year and address future challenges. The "Jogando para Vencer" ("Play to Win") theme was selected for the 2018-2019 campaign, a clear reference to football, the most popular sport in the country, which brings values but also competitiveness!
As the first foreign Group to invest in the sugar and ethanol industry in Brazil, Tereos has become the 3rd leading sugar group in 15 years. Today, 9,000 employees and 1,000 partner agricultural growers in Brazil use 300,000 hectares of land, of which half is cultivated directly by the group. Located in the State of São Paulo, the most favorable area for the cultivation of sugarcane, the seven sugar factories are among the most competitive in the country.
New agricultural technologies, operational excellence and adaptability: the 2018/19 campaign will be full of improvements to continue Tereos’ successful development in Brazil